MARKET FIRST, LANGUAGE SECOND

A practical review for cross-border listings

An English interface does not make one rulebook valid everywhere. Select the destination market, then verify the product, the claim and the complete offer.

What the checker does

Eight editorial phrase groups highlight selected English claims: guarantees, rankings, health promises, environmental wording, discounts, “free” offers, urgency and endorsements. The same phrase scan runs for all three markets; your market selection changes the reference material and manual review prompts. Product and channel selections also change the manual checklist. These are not exhaustive national rule engines.

United States

The FTC’s advertising guidance calls for truthful, non-deceptive, evidence-based claims. Its topic pages cover health claims, environmental marketing, endorsements and reviews. Product-specific and state requirements still need separate review.

FTC: Advertising and Marketing

United Kingdom

CAP Code Section 3 covers misleading advertising, including substantiation, qualifications and pricing. Assess the overall impression and evidence for objective claims, not just the presence of a particular word.

ASA/CAP: Misleading advertising

European Union

Review misleading claims and omissions alongside the information supplied before a consumer buys. Destination-country implementation, language, product classification and exceptions require a local review. “EU” in the selector is a starting point, not certification across all member states.

Your Europe: Unfair commercial practices · Your Europe: Consumer contracts

Price and offer: follow the customer journey

1. Match each claim to a dated evidence file for the exact SKU and test conditions.
2. Record the basis of any comparison price, discount period and coupon exclusions. A correct percentage alone does not validate the reference price.
3. Check the price, delivery charge, renewal terms and return information the customer sees at checkout.
4. Compare the listing, image text, ads and destination page. This tool does not read images or open links.
5. For marketplaces, consult the current rules for the destination storefront, category and advertising placement. Storefront approval is separate from a copy review.

Review record

SKU / product classification:
Buyer’s country / channel:
Copy version and date:
Claim / evidence file / limits:
Reference price / offer dates / exclusions:
Shipping / returns / recurring charges:
Open questions / owner / next review:

How to interpret results

A match can occur inside a quotation, warning or denial. Read the sentence before changing it. No matches means only that these eight phrase groups did not match; it does not establish compliance. Medical, food, children’s safety and other regulated claims require specialist review. We do not check approvals, ingredient labels, certifications, test reports, stock, customer reviews or account permissions.

Japan and Rakuten

The Japanese service is a separate reference checker for Japanese listing text. It does not translate English copy, and its rules must not be treated as US, UK or EU rules.

Privacy and operator

The English checker runs locally in your browser. It does not upload or persist your input or results. We use Google Analytics 4 with cookies and enhanced measurement to understand page visits, device/browser information, scrolling and outbound links. Page URLs (including query parameters), search terms in supported URL parameters, supported downloads, videos and form interactions may be measured. We also measure review starts, completions, errors and example use, with interface language and whether the text is an example or visitor-edited. We never send your copy, matched phrases or review results to Analytics. Google Signals and advertising personalization are disabled. See Google’s privacy policy and the Analytics opt-out add-on. Ordinary page requests still reach our hosting provider. External source links take you to third-party sites with their own policies. The Japanese service has separate analytics information in Japanese.

Contact: yoosenjet@luxenastudio.com. This independent reference tool provides editorial prompts, not legal advice, approval or a guarantee of marketplace acceptance.